Category Archives: Branding

/// Resilence and strength mood board

Brand styling web design moodboard

Happy Mood Board Monday! The above mood board was created for a peer-to-peer sexual assault support network that empowers survivors of sexual assault to be open to sharing, connecting and taking action. It is for men and women and is meant to be safe, uplifting, empowering and supportive. The mood is strong and honest but it’s more of a quiet strength. Not so, “in your face”. It’s powerful without being too forceful. It’s also comforting and inviting. Keywords that come to mind are growth, strength, connection and simplicity.

The colors are inviting with bright pops of yellow, but are tempered by the cool blues. The more basic hues like white, grey and black keep the colors grounded. The color palette is also somewhat androgynous being neither feminine nor masculine.

Finally, the design elements are simplistic, yet expressive. They are flat, but still have a sense of movement. There is a geometric element at play as well, but I feel that it has been taken to another level, which creates a degree of simple sophistication.

What do you think?!

/// WHAT’S YOUR INTERNET IDENTITY?

internet-identity

 

If you’re posting anything to the Internet, people will see it. They’re looking at your Facebook page, checking out your Twitter and seeing what you wore in 2009. We all know this by now. So why not put out the content you’d like to get noticed? It’s fine to post that video of your cat; we all thought it was supah funny. But what is that doing to help your business and brand? People don’t know anything about you besides what you tell them and what they can find online. Why not use the internet to be strategic about your message.

So where do you start?
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