Happy Mood Board Monday! The above mood board was created for a peer-to-peer sexual assault support network that empowers survivors of sexual assault to be open to sharing, connecting and taking action. It is for men and women and is meant to be safe, uplifting, empowering and supportive. The mood is strong and honest but it’s more of a quiet strength. Not so, “in your face”. It’s powerful without being too forceful. It’s also comforting and inviting. Keywords that come to mind are growth, strength, connection and simplicity.
The colors are inviting with bright pops of yellow, but are tempered by the cool blues. The more basic hues like white, grey and black keep the colors grounded. The color palette is also somewhat androgynous being neither feminine nor masculine.
Finally, the design elements are simplistic, yet expressive. They are flat, but still have a sense of movement. There is a geometric element at play as well, but I feel that it has been taken to another level, which creates a degree of simple sophistication.
What do you think?!