Category Archives: Branding

/// How to Rebrand Strategically

If you have been following June Mango for a while, you will obviously have noticed that it’s just gotten a major facelift. I am so excited about it and it’s been a long time coming. What I mean by that is that I have been diving deep behind the scenes to strategically rebrand my biz. This is more than just a new logo and color palette, although that’s definitely part of it. This is about really getting to the heart of what I do best, who I serve best, and how I can best represent that through my brand.

So how do you even begin to strategically rebrand your biz? I have laid out my process with a few tips below, so read on!

 

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There are a lot of moving parts to a business, and your brand is just one of them. For me, I knew it was time for a rebrand when I felt that my messaging and design weren’t matching up with:

A) the high-level of clients I was working with

B) the types of clients I wanted to attract

C) the level of expertise that I have collected from running my business for a few years

D) the actual design work I want to be creating

 

So these pieces each were key elements that just weren’t matching up with what I was putting out into the world. In short, I had grown a lot as a designer and business owner, and wanted my brand to reflect that.

So now that I as aware of what I wanted to be sharing with my ideal audience, it was time to create the messaging and design to match. Now, I am NOT a copywriter, but I do think that the copy in your brand is just as important for your consistent business voice as your design. There are a lot of amazing copywriters that can help you share your vision in your voice, so don’t be afraid to hand over the reigns.

Design-wise, I tried to really get clear on what:

A) I’m really good at

B) I can do that not many other designer’s can

C) type of design I like to create

D) what type of design my ideal audience is looking for

 

With these things in mind, it was easy to create a website and brand that showcased all of the above. And the key here is that the real reason it was easy, is because it was natural. This is another reason I knew it was time to rebrand – I was eager to stretch my legs into design that fit me better.

Finally, I always like to keep in mind the visuals of the previous logo and branding. You don’t want to completely change your look or else no one will recognize you! (Think Jennifer Grey after the nose job).  So I stuck closely to the layout of my old logo, kept some of the same colors, like the pink, and just updated the hues. I also added a new stamp as an alternative logo to help share my services + expertise in a clear way and round everything out.

Overall, I am so happy with it. It really represents me, my design style, and my ideal clients. And that is exactly what your brand should do.  :)

 

The full branding + web design:

 

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Feminine-Web-Design-June Mango-27

june-mango-web-design

/// Breaking the boundaries of Mood Board mosaics

 

I think all designers have a touch of Creative ADD. All of my favorite designers are constantly changing and pushing their brands + the creative processes to be better, cooler, or more unique.

I have this ADD too, and recently I’ve been itching to bust out of the standard mood board mosaic design. It’s just EVERYWHERE, and frankly, I’m bored.  And here’s a little secret: boredom = creativity’s best friend. Being bored makes me want to shake it up! Create something new and funky! Get weird and wild! Design-wise, that is. :)

So here’s where I ended up on a the new make-up of my mood boards.

Courageous Feats Mood Board 00

 

 

Totally deconstructed. More white space, more breathing room. More color blocks, but all integrated into the collage vs. being stacked together. Still a brand-focused lifestyle image at the center grounding the collage as well as the brand. And little, layered type elements.

 

Jill Lee Life Coach Mood Board 00 Jane O. Coaching Mood Board 00

 

I think mood board collages + color are my love language. ❤️

So what do you think? Love it? Hate it? Wanna live in it (I do!!). I’d love to hear your thoughts on the new mood board so feel free to holla at me!

/// How To DIY Your Brand

 

diy design your brand e-course

Does this sound familiar?

  • You’re ready to launch your kickass, creative biz but you feel overwhelmed by the wide world of branding.
  • You took one look at that pro designer’s price list and felt like you’d never be able to have a badass brand.
  • You’ve got this idea, but you don’t have the design background to bring it to life.
  • You feel like you’re creative, but just a need a little guidance to get where you want to go.

I know so many creative ladies who are starting a business but feel so held back by their branding and logo design. They get so excited about launching their business, only to feel discouraged when they can’t afford to hire a pro designer or achieve that customized style they’re looking for. If you’re out there bringing your unique expertise, you deserve to look the part.

 

IT’S MY MISSION TO MAKE BRANDING LESS INTIMIDATING AND MORE ACCESSIBLE.

 

After designing brands for tons of small businesses and boss ladies, I’ve created a course that gives you the chance to create your own logo & brand identity using my ACTUAL design process, from start to finish. With the knowledge of a legit branding design expert at a price you can afford, you can start killing it with your business by creating your own DIY logo and brand identity.

For this course, I’ll walk you through the 5 steps to create your own DIY logo and brand identity. By the end of the course,  you’ll have created your very own custom brand. 

diy design your brand e-course

WHAT YOU GET:

  • Content-rich lessons with in-depth worksheets over the course of 4 weeks
  • Templates to help you create a mood board, color palette, logo, submark and final Brand Style Board
  • 1 year of unlimited access to the lessons, templates and bonus files
  • Over 200 design elements to help you build your custom logo
  • And a private Facebook group to share work, get feedback and make connections

 

IF YOU WANT TO START KILLING IT IN YOUR BUSINESS BY CREATING YOUR OWN DIY LOGO AND BRAND IDENTITY, I’VE GOTCHER BACK.

 

diy design your brand e-course - enroll now-11

 

 

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