Category Archives: Branding

/// The Quick and Dirty Guide to Color Psychology

If you know anything about me at all, you know how much I love color. It is one of my favorite things – right up there with my family and cheese (mmm… cheese). So it’s no wonder that adding color to a project is my favorite part of the process. It’s also a crucial part of the process because it can totally change the feeling and appeal of a brand or website. There are literally college courses (I took many!), books and a ton of in-depth resources devoted to the study of color and color psychology. But since you are probably not a #colornerd like me, I have broken down how to work with your color palette without having to dive deep into all that is Color Psychology.

The Quick and Dirty Guide to Color Psychology

Quick and Dirty Color Psychology

Whether you realize it or not, colors evoke emotions, feelings, and memories, and you can utilize this to create a brand or business presence that works to attract your dream client or customer. But since this can quickly become a rabbit hole of color-nerdiness, I have laid out the Quick and Dirty Guide to Color Psychology above. This little chart will show you how you can apply this knowledge to your logo, branding, website and anything else that incorporates color. Feel free to click the image to download a PDF version for yourself to reference in your future projects.

As John Ruskin said, “The purest and most thoughtful minds are those which love color the most.”  And I couldn’t agree more.  😉

/// Logo Process: Devan Danielle

 

Devan contacted me to create her logo and branding with some super interesting and unique ideas. She basically said, “I want you to go wild and do whatever you want.”

Um, HELL YAS!

The only requirement was that she wanted the logo to feel light, airy and open. Done and done.

 

 

Devan Danielle Logo Process - June Mango Design Boutique-01

 

I had such a crazy-good time creating this little logo, and the logo process above was only step one. We took these logos, refined them and added in some really cool photo elements until we got to a really versatile final logo and matching branding elements. You should probably head over here to check out the finished project, because, well, it’s just so damn lovely!

And if you feel like chatting with me about your own logo and branding, I’d love for you to holla at me!
 
 

/// Essential File Formats for Design

This post is for those of you who may not understand a lot of the terms designers talk about when it comes to sending along your final logo or design files. And this is also helpful for you to know once you get that big ol’ package of file formats so that you can use each file type in the appropriate place.

So, today I am focusing on understanding the main file formats used for design, which includes JPG, PNG, GIF, EPS, PDF, and TIFF files. Each file type can be used for a different reason. I’ve listed out each of the main types along with their best uses below.

Essential File Formats for Design

 

Hopefully you can use this as a quick guide to your file formats when you’re feeling a little lost in the proverbial design jungle. Feel free to save this to your desktop and look back to it whenever you need it!

 

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