Category Archives: Resources

/// Making Design Trends Unique to Your Brand – PART 1

Can we just have some real talk right now? Ya? Ok, the thing is, there’s a lot of design trends that are just being recycled. Over and over and over.

The problem with this (besides being boring), is that the logos aren’t actually making their brands standout. You deserve to be on trend AND have a logo that won’t be seen anywhere else.

So how can you take these design trends you’re crushing on and make them unique to your brand? I have a few examples below to help you do just that.

 

Design trend #1:  Circular Stamps / Submarks

 

stamp-logo.pngsubmark-stamp-logo-cherry.png

 

 

 

 

 

 

 

Logos by Yossi Belkin

These work so well for businesses who literally need a stamp created for their business. They’re succinct, versatile and sophisticated. So now let’s make it more unique to your brand.

smoke-house-logo.pnggold-logo-stamp.png

 

 

 

 

 

 

A: Change the shape! This could be a simplified shape of the brand’s distinctive identity, like the logo by Yossi Belkin above, or something as simple as a hexagon, triangle, or scalloped edge. 

B: Break the rules! I am a big fan of breaking design rules. It just makes things a bit more interesting, like this logo by Salted Ink. So bust the design elements out of the circular text or make your circle wrap around only 3/4 of the way closed. Just shake shit up a little bit and see what you can come up with.

 

Design trend #2:  Monograms

monogram-logo-m-gd-c-monogram

 

 

 

 

 

 

Logos by Logo Luxe & Dave Crow

A classic design, monograms are created by overlapped 2-3 letters to form one single symbol. This is a great go-to, especially for branding a personal brand. But, they can be a bit boring, so how can you up-level this classic motif?

m-k-mongramk-a-monogram-logo

 

 

 

 

 

 

 

A: Combine letters! Simplify, simplify, simplify. That’s my #1 rule of thumb for design. When it comes to monograms, using the strokes of each letter and combining them can help you create a totally unique mark. 

B: Sneak in the second letter! Using negative space and the natural lines of the letters, you can ‘imply’ where the second letter is. In the logo for web dev Kyle Acker above, the K is prominent, but the A is inferred. It makes you take a second look, which if you ask me, is the mark of a strong logo. 

 


 

These are just a few ways you can take something that’s ay-ok and up-level it to be something really cool and unique to your brand! I’ll have more on this and other common design trend in Part 2 of this series. So stay tuned!

 

/// How To DIY Your Brand

 

diy design your brand e-course

Does this sound familiar?

  • You’re ready to launch your kickass, creative biz but you feel overwhelmed by the wide world of branding.
  • You took one look at that pro designer’s price list and felt like you’d never be able to have a badass brand.
  • You’ve got this idea, but you don’t have the design background to bring it to life.
  • You feel like you’re creative, but just a need a little guidance to get where you want to go.

I know so many creative ladies who are starting a business but feel so held back by their branding and logo design. They get so excited about launching their business, only to feel discouraged when they can’t afford to hire a pro designer or achieve that customized style they’re looking for. If you’re out there bringing your unique expertise, you deserve to look the part.

 

IT’S MY MISSION TO MAKE BRANDING LESS INTIMIDATING AND MORE ACCESSIBLE.

 

After designing brands for tons of small businesses and boss ladies, I’ve created a course that gives you the chance to create your own logo & brand identity using my ACTUAL design process, from start to finish. With the knowledge of a legit branding design expert at a price you can afford, you can start killing it with your business by creating your own DIY logo and brand identity.

For this course, I’ll walk you through the 5 steps to create your own DIY logo and brand identity. By the end of the course,  you’ll have created your very own custom brand. 

diy design your brand e-course

WHAT YOU GET:

  • Content-rich lessons with in-depth worksheets over the course of 4 weeks
  • Templates to help you create a mood board, color palette, logo, submark and final Brand Style Board
  • 1 year of unlimited access to the lessons, templates and bonus files
  • Over 200 design elements to help you build your custom logo
  • And a private Facebook group to share work, get feedback and make connections

 

IF YOU WANT TO START KILLING IT IN YOUR BUSINESS BY CREATING YOUR OWN DIY LOGO AND BRAND IDENTITY, I’VE GOTCHER BACK.

 

diy design your brand e-course - enroll now-11

 

 

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