Category Archives: Resources

/// How To DIY Your Brand


diy design your brand e-course

Does this sound familiar?

  • You’re ready to launch your kickass, creative biz but you feel overwhelmed by the wide world of branding.
  • You took one look at that pro designer’s price list and felt like you’d never be able to have a badass brand.
  • You’ve got this idea, but you don’t have the design background to bring it to life.
  • You feel like you’re creative, but just a need a little guidance to get where you want to go.

I know so many creative ladies who are starting a business but feel so held back by their branding and logo design. They get so excited about launching their business, only to feel discouraged when they can’t afford to hire a pro designer or achieve that customized style they’re looking for. If you’re out there bringing your unique expertise, you deserve to look the part.




After designing brands for tons of small businesses and boss ladies, I’ve created a course that gives you the chance to create your own logo & brand identity using my ACTUAL design process, from start to finish. With the knowledge of a legit branding design expert at a price you can afford, you can start killing it with your business by creating your own DIY logo and brand identity.

For this course, I’ll walk you through the 5 steps to create your own DIY logo and brand identity. By the end of the course,  you’ll have created your very own custom brand. 

diy design your brand e-course


  • Content-rich lessons with in-depth worksheets over the course of 4 weeks
  • Templates to help you create a mood board, color palette, logo, submark and final Brand Style Board
  • 1 year of unlimited access to the lessons, templates and bonus files
  • Over 200 design elements to help you build your custom logo
  • And a private Facebook group to share work, get feedback and make connections




diy design your brand e-course - enroll now-11



/// The Quick and Dirty Guide to Color Psychology

If you know anything about me at all, you know how much I love color. It is one of my favorite things – right up there with my family and cheese (mmm… cheese). So it’s no wonder that adding color to a project is my favorite part of the process. It’s also a crucial part of the process because it can totally change the feeling and appeal of a brand or website. There are literally college courses (I took many!), books and a ton of in-depth resources devoted to the study of color and color psychology. But since you are probably not a #colornerd like me, I have broken down how to work with your color palette without having to dive deep into all that is Color Psychology.

The Quick and Dirty Guide to Color Psychology

Quick and Dirty Color Psychology

Whether you realize it or not, colors evoke emotions, feelings, and memories, and you can utilize this to create a brand or business presence that works to attract your dream client or customer. But since this can quickly become a rabbit hole of color-nerdiness, I have laid out the Quick and Dirty Guide to Color Psychology above. This little chart will show you how you can apply this knowledge to your logo, branding, website and anything else that incorporates color. Feel free to click the image to download a PDF version for yourself to reference in your future projects.

As John Ruskin said, “The purest and most thoughtful minds are those which love color the most.”  And I couldn’t agree more.  😉

/// Essential File Formats for Design

This post is for those of you who may not understand a lot of the terms designers talk about when it comes to sending along your final logo or design files. And this is also helpful for you to know once you get that big ol’ package of file formats so that you can use each file type in the appropriate place.

So, today I am focusing on understanding the main file formats used for design, which includes JPG, PNG, GIF, EPS, PDF, and TIFF files. Each file type can be used for a different reason. I’ve listed out each of the main types along with their best uses below.

Essential File Formats for Design


Hopefully you can use this as a quick guide to your file formats when you’re feeling a little lost in the proverbial design jungle. Feel free to save this to your desktop and look back to it whenever you need it!


/// 15 Books for Creatives



As creatives running our own businesses, it can be hard to wear All The Hats and be experts in every area. I find this is especially true for creatives because we usually start our businesses because we want to do what we love all day everyday – not because we’re great at business plans, marketing or legal business issues.

To help you be the very best creativepreneur you can be, I’ve compiled a list of 15 books for creatives to help you keep learning and growing professionally!



  1. Show Your Work
    • This is one of the first books I ever read when I graduated jobless with a Fine Arts degree. And it totally transformed how I worked as a creative. It’s all about sharing your creative gifts by showcasing the process instead of just the finished product, finding your voice simply by using it, and opening yourself up to collaboration and ultimately inspiration through simple, effective advice.I
  2. Start with Why
    • This book illustrates that people don’t care what you do or what you sell but why. Why will it work for them? Why will it improve their life, business, biscuit-making skills? “Those who start with WHY never manipulate, they inspire. And the people who follow them don’t do so because they have to; they follow because they want to.”  …BOOM.
  3. Daring Greatly
    • I mean, duh. If you haven’t heard of Brene´ Brown, I’m gonna need you to leave this post right now and look up her TED Talk.  ….Ok, you back? Cool. Daring Greatly is all about showing up even when your totally vulnerable. I think as creatives we do this everyday. You put your work out there with no idea if people will like it. But you choose to show up and put yourself (and your work) out there anyway – choosing to dare greatly.
  4. Orbiting the Giant Hairball
    • If loving the title of the book isn’t enough to make you read it, perhaps knowing that it’s a worthwhile read for those of us creatives who’ve been in the biz for while and need to shake it up will. It pushes us past our systems, patterns and routines to a more regular realm of dreaming and daring to be different, which allows us to “untangle the hairball”.
  5. The Purple Cow
    • “Cows, after you’ve seen one, or two, or ten, are boring. A Purple Cow, though…now that would be something. Purple Cow describes something phenomenal, something counterintuitive…” This book works through how to and why to set yourself apart. Create something noticeable and stand out, or else you’ll get lost in the middle.


  7. Everything I Know
    • This book will give you a swift kick in your creative ass. It lists practical ideas and questions to help you beat back fear, overcome your vulnerbility, validate your plans and launch ANYTHING.
  8. Body of Work
    • We get so used to our own story, that sometimes we even forget that we’re telling it. This book helps creatives explain their stories and re-launch your brand in a way that makes people want to you buy you.
  9. Creative, Inc.
    • This is a great book for the creative entrepreneur that is just starting out on their own. It can feel like a big leap and this book gives you all you need to get started including creating a portfolio of work, legal issues and the basics of building a business doing what you love.
  10. The Badass Blog Planner
    • I’m a big planner and so anything that gives me a concise way of organizing my creative content is a winner in my book.
  11. How to Style Your Brand
    • This is such a great book for creatives who aren’t formally trained in branding. Touching on all the elements that go into logo designa nd branding, the book touches on how to color to create an emotive connection; how patterns can create personality and how to carefully select typefaces that are intentional and well-integrated into your brand.


  13. The Conquer Kit
    • This book is a perfect blend of business plan meets art project, and as creatives, isn’t that the best way to create a business plan?! Using “the four pillars” of every successful business (great name, great business setup, a legit legal structure, and a well thought out financial system), the book guides you through the steps to create a strong business foundation the right-brain way.
  14. The 52 Lists Project
    • As someone who makes lists just to cross things off (shower…check!), I love this book! The weekly prompts allow you to open a space in your life to create goals and dream that you may have otherwise missed. While this is less likely to directly help you run your business, it will certainly get those creative juices flowing!
  15. Contagious
    • This books dives into why and how things become popular or even viral! It reveals the interesting science behind word-of-mouth and the social spread of information. It even breaks it down into six basic principles that you can compare your own business + marketing decisions.
  16. Manage Your Day-to-Day
    • For those of use who need a good kick in the ass for planning, and staying on top of our creative careers (and if you don’t fall into this category at some point, please give me your secret powers!), this book gives you actionable advice for building a steady work routine, focusing your creative energy, beating back the never-ending emails, and generating new ideas.
  17. The Desire Map
    • This book is a breath of fresh air when it comes to setting goals and getting clear on what you want to achieve. Danielle LaPort suggests we first think about our “core desired feelings” and work backward from there to set a clear pathway to reaching those the accomplishments that will drive those feelings into existence.


Anything I missed? What are you guys currently reading? I’d love to know, so holla at me!

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