Category Archives: Tips & Tricks

/// SAYING NO TO a sale



My first job as a designer was at a tiny little print shop. It was a great experience for me to learn the ins and outs of printing as it relates to design. The downside of this job was the design clients. When your main service includes Makin’ Copiessss, I’m sure it’s not hard to imagine that we didn’t exactly have the pick of the design litter.

I once had a project for a client who was a champion wrestler. (He also was in jail for some violence-related crime…) His PR rep. asked me to create a poster for an upcoming gig that he was trying to book once he was out of jail. The feel of the design was manly, raw, crude and rugged. I tried my best, but frankly the design sucked. I had no idea how to design something for this type of client.

Today, if this PR rep. was to come to me for design, I would happily say no. I would probably say hell, no.

The reason is that I wouldn’t be a good fit for him and he wouldn’t be a good fit for me. He’s not my ideal client. I can’t get behind his passion project and narrow in on his aesthetic.

While it’s hard to say no to any person waving dolla-dolla bills at you, you’re usually better off just saying no thanks to people who don’t fit your niche. This will free you up for when that Prince Charming client arrives. Then you can say yes knowing you will enjoy the project, and they will be happy with the end result.

Think you may be my ideal client? Holla at me!


/// New Years Checklist – 15 QUESTIONS FOR YOUR BEST 2015


I find it can be hard to create goals and resolutions when the new year comes lurking around the corner. How am I supposed to alter my life for the better when I’m still recovering from my holiday food-coma? It’s slightly unfair, if you ask me.
What I’ve done instead, is think about what happened in the past year. It’s easier for me to think about what I’ve already done or accomplished, and then build goals from there. So I thought I’d share a little list of questions that you can use to do the same. At the end, review your answers and you may find that the goal or resolution that would be the most beneficial for the new year is not so hard to conjure after all.

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If you’re posting anything to the Internet, people will see it. They’re looking at your Facebook page, checking out your Twitter and seeing what you wore in 2009. We all know this by now. So why not put out the content you’d like to get noticed? It’s fine to post that video of your cat; we all thought it was supah funny. But what is that doing to help your business and brand? People don’t know anything about you besides what you tell them and what they can find online. Why not use the internet to be strategic about your message.

So where do you start?
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