Category Archives: Web Design

/// #MOBILEGEDDON

google-mobilegeddon-responsive-web-design

#mobilegeddon is here. Are you ready?!

Ok, fine. That’s a little over-dramatic. But for many websites, today marks a day a lot like a mobile Armageddon for their search rankings on our good friend Google. Why? Google will start a new overhaul of it’s famous algorithm to determine if a website is mobile-friendly. And if yours is not… well, you might want to rethink your web design.

So here’s the break down of the good, the bad and what it means for your website.

THE GOOD

For you, the mobile-friendly consumer, this is great! Online retailers and larger companies with complex websites will be easy to navigate on a smartphone or tablet. Same goes for online magazine websites like Refinery29 and EOnline. This will ensure that all your have to do is click, click and read everything you ever wanted to know about Kim Kardashian’s bleach blonde hair and pregnancy woes.

THE BAD

If you are a small business with a site made even one or two years ago, you may not be ready for #mobilegeddon. According to the Economist, 40% of the leading sites failed Google’s “mobile-friendly” test. Ouch. And the result is that those site’s search rankings will be dropped. So if your website was on page one of Google when a user searched for “DC area photographer”, you may have just been bumped to page two or three. Now you’re less likely to get clicked on by your dream client.

NOW WHAT?

So now that you’re officially freaking out and creating a algorithm-safe bunker with canned foods and a pile of US Weekly, what can you do? First, determine if you’re website is in the clear or not with this test. It will determine if your text is too small or your links and contact information aren’t easy to use. If you find your site doesn’t pass the Google test, it might be time to rethink your web design. This may mean something as simple are creating a mobile-friendly version of what you already have. It doesn’t have to be a full overhaul.

Overall, it’s better to know about these Google changes and take it in stride, than to wonder why in the world you suddenly have less page visitors than last week. But if you find your website isn’t ready for #mobilegeddon and you just need to be cheered up, you can always turn to these mobile-friendly Kim Kardashian selfies.

 

/// Resilence and strength mood board

Brand styling web design moodboard

Happy Mood Board Monday! The above mood board was created for a peer-to-peer sexual assault support network that empowers survivors of sexual assault to be open to sharing, connecting and taking action. It is for men and women and is meant to be safe, uplifting, empowering and supportive. The mood is strong and honest but it’s more of a quiet strength. Not so, “in your face”. It’s powerful without being too forceful. It’s also comforting and inviting. Keywords that come to mind are growth, strength, connection and simplicity.

The colors are inviting with bright pops of yellow, but are tempered by the cool blues. The more basic hues like white, grey and black keep the colors grounded. The color palette is also somewhat androgynous being neither feminine nor masculine.

Finally, the design elements are simplistic, yet expressive. They are flat, but still have a sense of movement. There is a geometric element at play as well, but I feel that it has been taken to another level, which creates a degree of simple sophistication.

What do you think?!

/// 2015 WEB DESIGN TREND FORECAST

web design trends 2015

 

2015 is here and with it comes some really interesting new design trends in the web world. Here are my top 5 that I think are worth their weight in pixels.

FULL SCREEN IMAGERY

Beautiful imagery gets a boost with the use of full screen images. Not only does this trend catch the attention of your audience, but it actually makes them more likely to engage with your website. This trend is best served when used for creative businesses like photographers, restaurants or bakeries, conferences/events and event planners.

TYPOGRAPHY IS QUEEN

If imagery is king, typography is reigning queen in 2015. Bold web fonts, with unique attributes like semi-serifs, slab-serifs and even script fonts are making their way onto the web. Many web font resources are free including FontSquirrel, Google Web Fonts and Adobe Web Fonts. Look for type to be the focal point on many websites, not just beautiful imagery.

GIFS

One of my favorite trends in web design is the use of GIFs. Not familiar with this funny acronym? A GIF is basically an image that can support animation. From silly cat GIFs to beautifully artistic GIFs, this imagery is a great option when used sparingly on your site. I personally love seeing this among fashion and retail sites as a way to bring a user’s attention to a certain item.

ENDLESS SCROLL

With the increase in mobile browsing ( American’s spend an average of 2.5 hours a day on their smartphones and tablets! ), comes the rise of the never-ending scroll. Rather than clicking around via the navigation bar, many websites now throw all of the content onto one page. This allows the user to scroll vertically to find each section of content, which is often divided by color blocking or varying images.

CLEAN, SIMPLE LAYOUTS

My personal fave, as it aligns with my preferred design style, simplistic design creates a good user experience and allows the goal of the website to be clearly defined. Clean web design allows the audience to easily navigate the site and clears out the clutter making room for high-quality imagery and typography.

And there you have it. Look out for these trends coming to a browser near you. I can’t wait to see what other trends pop-up this year! Any trends you think I’ve missed? Let me know in the comments.

 

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