I’m working on a branding project that has me all kinds of excited. I’m creating a logo + business cards for a cool coder chick. Yes, a lady who codes. #damnright
I think what gets me all riled up about this project is twofold.
1- I love that she is one of the many women plowing into a male-dominated community of coders. She is passionate about web dev, UX and UI design. And I think it’s awesome.
2- Her style is killer. So, hello! That’s always fun for me, too. 😉
The mood board is this badass blend of tech meets effortlessly authentic style. Combining neutrals and textures, we ended up with a sort of “timeless tech” feel. It’s equivalent to carrying your laptop in a chic, handmade leather clutch.
Check out the full brand buildout here!