/// How to make a mood board


Mood boards are so crucial to everything I do that’s visual. Starting a logo project? MOOD BOARD! Re-decorating my living room? MOOD BOARD! Planning my wedding visuals? MOOD BOARD!

Mood boards help align the aesthetic, color palette, and tone of a project. They get me on the same page with my clients. They can also help get the ideas out of my brain (or off of Pinterest, if I’m wedding planning) and into a clearly organized visual hierarchy.


Moodboard Mood Board Templates-05

Mood boards force you to select the crucial images that best represent the style of whatever you’re getting ready to create. I go a step further and make sure to pick images that include the following:

  • texture
  • design elements / inspiration
  • lifestyle images
  • color palette swatches

Below is a breakdown of how I organize a sample mood board which each of these elements.

Moodboard Mood Board Templates-06

In addition to the elements listed above, you can see that I also have a space for a “feature image” right in the middle. This should be the core mood / style / feeling of the project. It should be whatever resonates with you the most.

I also have a space for whatever else makes sense for the brand or project. I called this “Etc.” This can be any image or detail that you find is inspirational but may not fit the other elements.

A good mood board should help keep you visually focused as you move into the next phases of the project.

If you’d like some inspiration, try this, this or this!

If you’d like to try your hand at creating your own mood board, I’ve got three free mood board templates you can download here! These are in PDF format, which means you can open them in most design programs.

  • http://www.rekitanicole.com/ Rekita Nicole

    love this and love your work! i am totally sharing this!

    • kaliedwards

      Thank you!!

  • Pingback: Breaking the boundaries of Mood Board mosaics | June Mango Blog()

  • Sophie Elizabeth Bain

    This has become a great resource for my class! haha! Thanks for simplifying how a mood board works! :)

    • http://junemango.com/ June Mango Design Boutique

      Good!! I’m so glad you find it helpful. If you don’t mind me asking, what class are you sharing it in? I’d love to know who is finding value in posts like these. :)

      • Sophie Elizabeth Bain

        I haven’t taught it yet, but have incorporated a task based on mood boards. They will be 15-16 years old, so I’m hoping they grasp the concept. Its for a design and visual communication class (a technology subject in New Zealand) and the theme of the assignment is ‘mood chair’. They have to design a chair linked to a positive mood and/or place/event that gave them happy memories. So to help them pick textures and colours to link to there theme a mood board seemed perfect since sometimes students get a little overwhelmed in research or ideas that cause them to be indecisive and procrastinate. This will help them to narrow down their ideas. The only changes I made was I changed lifestyle parts to emotion and inspiration to place/event. That way students could link it to their work more. Here’s a couple I made as a mock up/exemplar for the class :)

        • http://junemango.com/ June Mango Design Boutique

          This is so cool! I love seeing how this helped in a unique way – I never thought about this when I made the post, but I’m so glad you’re using it!!

          If you think of anything else that you may need for the class like this, I’m all ears. :)

  • Pingback: How to use Mood Boards: – 28interactive()

  • Pingback: How to use a Mood Boards: – 28interactive()

  • Pingback: EXHIBITION PRESENTING RESEARCH | Rb Gamedev blog()