/// LESS TALK, MORE TYPE • DIDOT

Less-Talk-More-Type-Didot

Typefaces bleed into our everyday life, though often go unnoticed as a we scan newspapers, magazines, labels and on and on. So many typefaces were designed for a certain purpose. What we often forget is that typefaces and lettering are often a matter functionality AND style. And Didot takes style seriously.

A little history

Didot is part of a group of typefaces that were named after a French printing and type producing family. In the early 1800s, the Didot family was the Steve Jobs of print and font foundries. The fonts they designed included Didot, Linotype Didot, Firmin Didot, Didot LP and Initiales Grecques. Firmin Didot cut the letters and his brother Pierre Didot used the types in printing. Never before had a typeface had such varying stroke weights, which gave it a classical and elegant feel with a modern twist.

Characteristics & references

Didot’s essential trait is its high and abrupt contrast between thick and thin strokes. This is why it maintains it’s chic feel today and can be seen all over the fashion world. Didot is used in logos for both VOGUE and Harpers BAZAAR. Watch most make-up or skincare commercials and you’ll see it’s their primary font. It’s used in brand logos for the likes of Zara, Guess and Giorgio Armani. Talk about sophisticated. Overall, the reason Didot is a typeface champ is because it strikes an impressive balance between strength and femininity, modernity and classical refinement. Plus it’s French – no wonder it’s so chic.