/// LESS TALK, MORE TYPE • DIDOT

Less-Talk-More-Type-Didot

Typefaces bleed into our everyday life, though often go unnoticed as a we scan newspapers, magazines, labels and on and on. So many typefaces were designed for a certain purpose. What we often forget is that typefaces and lettering are often a matter functionality AND style. And Didot takes style seriously.

A little history

Didot is part of a group of typefaces that were named after a French printing and type producing family. In the early 1800s, the Didot family was the Steve Jobs of print and font foundries. The fonts they designed included Didot, Linotype Didot, Firmin Didot, Didot LP and Initiales Grecques. Firmin Didot cut the letters and his brother Pierre Didot used the types in printing. Never before had a typeface had such varying stroke weights, which gave it a classical and elegant feel with a modern twist.

Characteristics & references

Didot’s essential trait is its high and abrupt contrast between thick and thin strokes. This is why it maintains it’s chic feel today and can be seen all over the fashion world. Didot is used in logos for both VOGUE and Harpers BAZAAR. Watch most make-up or skincare commercials and you’ll see it’s their primary font. It’s used in brand logos for the likes of Zara, Guess and Giorgio Armani. Talk about sophisticated. Overall, the reason Didot is a typeface champ is because it strikes an impressive balance between strength and femininity, modernity and classical refinement. Plus it’s French – no wonder it’s so chic.

 

/// MARCH WALLPAPER for IPAD & IPHONE

march-iphone-wallpaper-calendar

Winter is starting to close up shop and I am more than ready. Get me out of this frozen muck and bring on Spring! Spring, in my mind, starts in March. The airs starts to feel heavier, people break out of their boots and sunlights sticks around for a minute more.

So to mark my unofficial start of Spring, I created this wallpaper calendar for your smartphone or tablet. It has a little twist on the traditional March greenery with a pop of a brightened mint. Download it for your own device and bring on Spring.

Enjoy!
iPhone /// iPad

/// FINDING DREAM CLIENTS

dream-clients-SQUARE-02

I work with all sorts of people who do amazing, creative things. Bakery owners, skin care product developers and fashion bloggers to name a few. There are a lot of reasons I choose to do design for people like this. One of the biggest reasons I love to work with these groups of creatives is their passion.

You can learn a recipe for a perfect cake or what’s hot for Spring, but passion is something you just have. It bubbles up inside you the minute you wake up and doesn’t settle until your head hits the pillow at night. You can’t teach that. Adeo Ressi, a serial entrepreneur, says, “…real passion and conviction, there’s no test to measure that, except the test of hard knocks. When you get punched in the face ten times and get up and keep going.”

That’s your passion.

I feel so lucky to get to narrow in on that passion, and translate it into design. That’s kind of a good one-sentence summation of what I strive to do through branding and web design: bring your passion and drive for your business to life through design. ( To see the fashion blogger + skincare brands, click here )

My client’s passions are also usually ones I can get behind. They’re doing things I also really enjoy and spark my interest, and that ignites my creativity. While some may be really passionate about the newest i-gadget, that’s not really my thang. But the newest craft brew on the market? I’m down!

Finding your dream clients starts with knowing yourself. You have be 100% behind their business to be able to create exactly what will fit their brand best. If you feel lukewarm about their passion, it will likely show in your work. But if you wake up wide-eyed and excited to crank out your best work, then you know you’ve likely found your dream client.

Thank you may be my dream client? Holla at me!

 

/// FEBRUARY WALLPAPER w/ CALENDAR FOR iPHONE + IPAD

february-iphone-wallpaper-calendar

Free wallpaper for your mobiles device? Um, yes please!

Free calendar with today’s date at your fingertips? Even better!

I am digging this wallpaper. Truth is, I already have it on my iPhone. And if we’re all being honest here, I’m not a very big fan a February. It’s cold, dark and there’s too much chocolate within reach. So needless to say, when February rolls around, I need a pick-me-up. I would settle for a rom-com and conversation hearts. But that might not be enough.

Solution? A February wallpaper for your iPad or iPhone. With a little pop of pink and a countdown til Spring (or at least March), I think I can make it through this month after all. ( But I’ll still take the rom-com. )
iPhone /// iPad