The above mood board was put together for a neuropsychologist who needs a website refresh. This project is a little out of my normal realm of creative entrepreneurs, and I really welcomed the challenge! The look we’re going for is scholarly + medical + modern. I’ve pulled inspiration from 18th century medical texts and modern brain mapping technology. Head on over this-a-way to see the finished website. In the meantime, enjoy this little mood board, which is making me like science a lot more than I did in high school…
2015 is here and with it comes some really interesting new design trends in the web world. Here are my top 5 that I think are worth their weight in pixels.
FULL SCREEN IMAGERY
Beautiful imagery gets a boost with the use of full screen images. Not only does this trend catch the attention of your audience, but it actually makes them more likely to engage with your website. This trend is best served when used for creative businesses like photographers, restaurants or bakeries, conferences/events and event planners.
TYPOGRAPHY IS QUEEN
If imagery is king, typography is reigning queen in 2015. Bold web fonts, with unique attributes like semi-serifs, slab-serifs and even script fonts are making their way onto the web. Many web font resources are free including FontSquirrel, Google Web Fonts and Adobe Web Fonts. Look for type to be the focal point on many websites, not just beautiful imagery.
One of my favorite trends in web design is the use of GIFs. Not familiar with this funny acronym? A GIF is basically an image that can support animation. From silly cat GIFs to beautifully artistic GIFs, this imagery is a great option when used sparingly on your site. I personally love seeing this among fashion and retail sites as a way to bring a user’s attention to a certain item.
With the increase in mobile browsing ( American’s spend an average of 2.5 hours a day on their smartphones and tablets! ), comes the rise of the never-ending scroll. Rather than clicking around via the navigation bar, many websites now throw all of the content onto one page. This allows the user to scroll vertically to find each section of content, which is often divided by color blocking or varying images.
CLEAN, SIMPLE LAYOUTS
My personal fave, as it aligns with my preferred design style, simplistic design creates a good user experience and allows the goal of the website to be clearly defined. Clean web design allows the audience to easily navigate the site and clears out the clutter making room for high-quality imagery and typography.
And there you have it. Look out for these trends coming to a browser near you. I can’t wait to see what other trends pop-up this year! Any trends you think I’ve missed? Let me know in the comments.
I find it can be hard to create goals and resolutions when the new year comes lurking around the corner. How am I supposed to alter my life for the better when I’m still recovering from my holiday food-coma? It’s slightly unfair, if you ask me.
What I’ve done instead, is think about what happened in the past year. It’s easier for me to think about what I’ve already done or accomplished, and then build goals from there. So I thought I’d share a little list of questions that you can use to do the same. At the end, review your answers and you may find that the goal or resolution that would be the most beneficial for the new year is not so hard to conjure after all.
If you’re posting anything to the Internet, people will see it. They’re looking at your Facebook page, checking out your Twitter and seeing what you wore in 2009. We all know this by now. So why not put out the content you’d like to get noticed? It’s fine to post that video of your cat; we all thought it was supah funny. But what is that doing to help your business and brand? People don’t know anything about you besides what you tell them and what they can find online. Why not use the internet to be strategic about your message.
So where do you start?