One of the questions I get asked most often when I chat with potential clients is what the process looks like for creating the logo. And this question can come in various forms like:
- How many logo concepts do you design?
- How many revisions do you do?
- Do you design logos in color or black and white first?
- When does the submark / secondary logo design happen?
So let’s deconstruct the logo design process, shall we?!
First, and this is really the MOST IMPORTANT part, I make a mood board. This sets the groundwork for the logo in every way (graphic elements, color palette, vibe, etc). Once the mood board is approved, then it’s time to get creative.
I like to start with 4-6 logo concepts. Sometimes these are extremely different from each other (if the client has lots of ideas) and sometimes the logos only have slight variations (if the client has a very specific idea). In this phase of the logo design process, I like to keep the designs in black and white, with the color palette in the corner for reference.
Once these initial logo concepts have been designed, I ask my clients to choose the one or two logos that resonate most. Then it’s time to refine those. There are usually a few tweaks and edits to be made, so I like to do those first and show my clients what the edited versions look like compared to the original.
From there, they tend to choose one or two of those options and then I add in the color variations or photo elements. These are still just to give an idea of what we can do with the final logo since I usually give multiple colorways for the final logo choice.
Once we nail down which is the main colorway for the logo, I create the additional colorways based on the color palette. The next steps after the logo is finished is the submark / secondary mark design, which I create based on the primary logo we created through the process above. And that’s the logo design process deconstructed!!
What do you think? Suprised? Confused? Something else? I’d love to know so holla at me! And definitely check out the full branding build out for Courageous Feats or Sarah Crowder!
So you’ve been thinking about switching from WordPress to SquareSpace, but aren’t sure if it’s right for you or your business. So how do you know if you should switch things up or stay put? Here are a few questions to help you decide:
- How much do you blog? If you are a regular blogger posting content more than once a week, you may want to stay with WordPress. Not only does WordPress have an amazing database for all that content, but it will also be quite a process to move all of that content over to SquareSpace without messing with the posts’ formatting, plugins, etc. If you don’t blog as regularly, this is less of an issue. I merge blogs over from WordPress to SquareSpace all the time, so it definitely can be done. You may end up tweaking each post to make sure it works in the new SquareSpace site, but if you don’t have hundreds of posts, this isn’t a huge issue.
- How often will you be adding pages or tweaking your content? If you know you’re going to be adding new forms, creating pages for an e-course or anything else that would require you to get in the backend and easily create your own content, SquareSpace is the clear winner. It’s user interface is extremely easy to use and it even has pre-made page layouts for the novice web designer.
- Do you need a lot of customization? Do you need to be able to tweak a lot of little things or have some crazy-cool functionality like a unicorn that flies across the screen? If so, stick with WordPress. WordPress allows you to create a custom-coded child theme and you can pretty much do anything you want with that (with the help of a developer). SquareSpace’s customization is a little limited, mostly because they don’t want the novice web designer to break his/her site! But even SquareSpace can be customized to a certain extent , like I’ve talked about this and this post.
- Do you want to be hands-off for the website’s maintenance? Then SquareSpace is the better choice. Since SquareSpace isn’t open-source, unlike WordPress, they control everything. This means there are hardly any bugs, no need to manually backup your site, and if you ever have an issue, their support team is ah-mazing. I can’t even count how many times I’ve used their live chat option when I have a question about something.
- What’s your price point? There’s obviously no “set cost” for either of the platforms, it just depends on what you need. For WordPress, you have to pay for hosting as well as your domain name, plus any theme you purchase or web designer/developer you may hire to help create the site. If you’re creating a custom site, you could be paying upwards of 20K! SquareSpace has a few plans that you can choose from, and most businesses can get away with the Personal plan, which is $12/month. Add that cost to your domain name and it’s only a few hundred dollars if you set it up yourself. If you hire a web designer to help you, you will likely still walk away with a brand new site for less than a few thousand dollars.
So what do you think? It really just depends on your answers to these questions, but hopefully you find them helpful in determining which choice is right for you! And hey, if you want to chat through any of this more, I’m here! Just holla at me.
When I discover a new trick on SquareSpace I get so excited because…
A) I have a new tool in my toolkit when building client websites.
B) I get to share it with you! Because if I didn’t know this existed, chances are other people don’t either.
I recently discovered a super helpful, and super simple way to create a pop-up form for your SquareSpace website. And you can do it without any custom code or tech-savvy-ness. Just follow the 4 simple steps below.
- Open your Content Block options, and click Add Form.
2) Create your form in the normal way, adding the fields you need. Then click the Advanced tab.
3) In the Advanced tab, click the circle next to “Enable Lightbox Mode”. This is the key to making your form pop-up, verses just sit on your page as a regular form. You can also write the call-to-action text you want for your pop-up button in the “Open Button Label” field.
4) And TA – DA ! You just created a pop-up form on your SquareSpace site!
For more SquareSpace tips and tricks check out this and this post!
This little behind the scenes of the logo process is from the branding project for Julia Kilkenny, who is a coach for creative entrepreneurs. She described her ideal brand to me as “the first blue sky day of Spring.” Amazing, right?! I took that and really ran with it and created these little nuggets for her.
We ended up going with #2 and brought in more of that gorgy color palette. You can see the final branding and the web design to match this logo process over at juliakilkenny.com.
And if you feel like chatting with me about your own logo and branding, I’d love for you to holla at me