I think all designers have a touch of Creative ADD. All of my favorite designers are constantly changing and pushing their brands + the creative processes to be better, cooler, or more unique.
I have this ADD too, and recently I’ve been itching to bust out of the standard mood board mosaic design. It’s just EVERYWHERE, and frankly, I’m bored. And here’s a little secret: boredom = creativity’s best friend. Being bored makes me want to shake it up! Create something new and funky! Get weird and wild! Design-wise, that is.
So here’s where I ended up on a the new make-up of my mood boards.
Totally deconstructed. More white space, more breathing room. More color blocks, but all integrated into the collage vs. being stacked together. Still a brand-focused lifestyle image at the center grounding the collage as well as the brand. And little, layered type elements.
I think mood board collages + color are my love language. ❤️
So what do you think? Love it? Hate it? Wanna live in it (I do!!). I’d love to hear your thoughts on the new mood board so feel free to holla at me!
Does this sound familiar?
- You’re ready to launch your kickass, creative biz but you feel overwhelmed by the wide world of branding.
- You took one look at that pro designer’s price list and felt like you’d never be able to have a badass brand.
- You’ve got this idea, but you don’t have the design background to bring it to life.
- You feel like you’re creative, but just a need a little guidance to get where you want to go.
I know so many creative ladies who are starting a business but feel so held back by their branding and logo design. They get so excited about launching their business, only to feel discouraged when they can’t afford to hire a pro designer or achieve that customized style they’re looking for. If you’re out there bringing your unique expertise, you deserve to look the part.
IT’S MY MISSION TO MAKE BRANDING LESS INTIMIDATING AND MORE ACCESSIBLE.
After designing brands for tons of small businesses and boss ladies, I’ve created a course that gives you the chance to create your own logo & brand identity using my ACTUAL design process, from start to finish. With the knowledge of a legit branding design expert at a price you can afford, you can start killing it with your business by creating your own DIY logo and brand identity.
For this course, I’ll walk you through the 5 steps to create your own DIY logo and brand identity. By the end of the course, you’ll have created your very own custom brand.
WHAT YOU GET:
- Content-rich lessons with in-depth worksheets over the course of 4 weeks
- Templates to help you create a mood board, color palette, logo, submark and final Brand Style Board
- 1 year of unlimited access to the lessons, templates and bonus files
- Over 200 design elements to help you build your custom logo
- And a private Facebook group to share work, get feedback and make connections
IF YOU WANT TO START KILLING IT IN YOUR BUSINESS BY CREATING YOUR OWN DIY LOGO AND BRAND IDENTITY, I’VE GOTCHER BACK.
If you know anything about me at all, you know how much I love color. It is one of my favorite things – right up there with my family and cheese (mmm… cheese). So it’s no wonder that adding color to a project is my favorite part of the process. It’s also a crucial part of the process because it can totally change the feeling and appeal of a brand or website. There are literally college courses (I took many!), books and a ton of in-depth resources devoted to the study of color and color psychology. But since you are probably not a #colornerd like me, I have broken down how to work with your color palette without having to dive deep into all that is Color Psychology.
Quick and Dirty Color Psychology
Whether you realize it or not, colors evoke emotions, feelings, and memories, and you can utilize this to create a brand or business presence that works to attract your dream client or customer. But since this can quickly become a rabbit hole of color-nerdiness, I have laid out the Quick and Dirty Guide to Color Psychology above. This little chart will show you how you can apply this knowledge to your logo, branding, website and anything else that incorporates color. Feel free to click the image to download a PDF version for yourself to reference in your future projects.
As John Ruskin said, “The purest and most thoughtful minds are those which love color the most.” And I couldn’t agree more. 😉
Devan contacted me to create her logo and branding with some super interesting and unique ideas. She basically said, “I want you to go wild and do whatever you want.”
Um, HELL YAS!
The only requirement was that she wanted the logo to feel light, airy and open. Done and done.
I had such a crazy-good time creating this little logo, and the logo process above was only step one. We took these logos, refined them and added in some really cool photo elements until we got to a really versatile final logo and matching branding elements. You should probably head over here to check out the finished project, because, well, it’s just so damn lovely!
And if you feel like chatting with me about your own logo and branding, I’d love for you to holla at me!