Why did you decide to start your business?
I’ve worked in publishing for over ten years, and when my husband got a job in Massachusetts, it seemed like the right time to make the leap to being self-employed. I’m so glad I did! I’ve been able to build a business that’s filled with variety (read: doesn’t bore me) and flexibility to work on my own projects.
What is a typical day in your life?
I move slow in the morning, so I usually eat breakfast while I read a magazine. When I move on to tea, I try to do a little writing or work on my business in some sort of strategic way. The rest of the morning is spent on client work. When it’s time for lunch, I check emails and say hello to the peeps on Instagram and Pinterest. Then I do more client work. Sometimes that means researching why beetles are iridescent. Other times it means I’m writing a poem about what it’s like to be a black hole.
What is the biggest hurdle you’ve faced so far?
As a solo act, I struggle with working inside a bubble. It can be hard to know whether an idea is crazy good or crazy bad. I miss working with other people that I can bounce things off of and test rough mockups with. I’m working on trusting my instincts more, and I’ve found some great online support. I’m obsessed with the Being Boss Facebook group. There are so many clever boss ladies in there, asking a question can be like running a mini focus group.
Any awesome projects in the works?
My latest project is Think Like an Editor: An Inside Look at What Makes a Book Work. It’s a new series I’m running on Instagram to help writers understand the way text, illustrations, organization, voice, structure, and other elements come together to make a book engaging and memorable. I’m also getting ready to teach a workshop over at the Maker Mentors website (http://makermentors.org/), and I’m working on a bunch of picture book manuscripts. This summer has been all about eating popsicles and writing like crazy.
What do you like to do when you’re not working on your design work?
I am always trying new hobbies. I learned to arm knit last year. This year I’ve been making miniature wall weavings and painting some abstract Emily Jeffords-esque landscapes for fun. My husband I love to go exploring and walk in our local Audubon sanctuaries.
And most importantly, what’s your favorite color?
I really love how she explores new ideas and opportunities in her business. I also totally recommend Being Boss and even wrote a post about that amazing community! Head on over to her site to learn more about her and give her a well-deserved set of heart eyes on social media. You will be so happy you did. Find more from Heidi at www.helloheidifiedler.com/ and get social with her here: