Tag Archives: brand styling

/// How to Rebrand Strategically

If you have been following June Mango for a while, you will obviously have noticed that it’s just gotten a major facelift. I am so excited about it and it’s been a long time coming. What I mean by that is that I have been diving deep behind the scenes to strategically rebrand my biz. This is more than just a new logo and color palette, although that’s definitely part of it. This is about really getting to the heart of what I do best, who I serve best, and how I can best represent that through my brand.

So how do you even begin to strategically rebrand your biz? I have laid out my process with a few tips below, so read on!

 

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There are a lot of moving parts to a business, and your brand is just one of them. For me, I knew it was time for a rebrand when I felt that my messaging and design weren’t matching up with:

A) the high-level of clients I was working with

B) the types of clients I wanted to attract

C) the level of expertise that I have collected from running my business for a few years

D) the actual design work I want to be creating

 

So these pieces each were key elements that just weren’t matching up with what I was putting out into the world. In short, I had grown a lot as a designer and business owner, and wanted my brand to reflect that.

So now that I as aware of what I wanted to be sharing with my ideal audience, it was time to create the messaging and design to match. Now, I am NOT a copywriter, but I do think that the copy in your brand is just as important for your consistent business voice as your design. There are a lot of amazing copywriters that can help you share your vision in your voice, so don’t be afraid to hand over the reigns.

Design-wise, I tried to really get clear on what:

A) I’m really good at

B) I can do that not many other designer’s can

C) type of design I like to create

D) what type of design my ideal audience is looking for

 

With these things in mind, it was easy to create a website and brand that showcased all of the above. And the key here is that the real reason it was easy, is because it was natural. This is another reason I knew it was time to rebrand – I was eager to stretch my legs into design that fit me better.

Finally, I always like to keep in mind the visuals of the previous logo and branding. You don’t want to completely change your look or else no one will recognize you! (Think Jennifer Grey after the nose job).  So I stuck closely to the layout of my old logo, kept some of the same colors, like the pink, and just updated the hues. I also added a new stamp as an alternative logo to help share my services + expertise in a clear way and round everything out.

Overall, I am so happy with it. It really represents me, my design style, and my ideal clients. And that is exactly what your brand should do.  :)

 

The full branding + web design:

 

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/// Logo Process: Devan Danielle

 

Devan contacted me to create her logo and branding with some super interesting and unique ideas. She basically said, “I want you to go wild and do whatever you want.”

Um, HELL YAS!

The only requirement was that she wanted the logo to feel light, airy and open. Done and done.

 

 

Devan Danielle Logo Process - June Mango Design Boutique-01

 

I had such a crazy-good time creating this little logo, and the logo process above was only step one. We took these logos, refined them and added in some really cool photo elements until we got to a really versatile final logo and matching branding elements. You should probably head over here to check out the finished project, because, well, it’s just so damn lovely!

And if you feel like chatting with me about your own logo and branding, I’d love for you to holla at me!
 
 

/// Get the Most Out of Your Mood Board

Get the most out of Moodboard Mood Board Templates

Have I told you how much I love mood boards? They are crazy-crucial for my design process to make sure I’m on the same page with my clients. They probably take the most time out everything I work on in a branding project. I spend so much time curating images to make sure it’s just right.

Why?

 

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Because it sets the tone for the rest of the project. I show these mood boards to a client and invite criticism because it should be dead-on with their brand vision. If it’s not, discussing what works and what doesn’t gives me valuable feedback that I use to dictate what comes next: the logo design. The mood board is like the essence of the brand, boiled down into one big ol’ beautiful soup-o-squares.

So how can you make sure you get the most out of your mood board?

  1. Think about how you feel when you look at the mood board as a whole. This is honestly the most important item. What mood does it convey? What emotions do you feel? What actions do you want to take? These should be in line with what you want others to feel when they see you brand or website. It should be dead on. And if it isn’t…
  2. Think about what doesn’t fit that mood. Is there an element that’s giving off the wrong vibe? Maybe some of the graphic elements or colors aren’t quite right. You can even try covering the offending element to see if the mood board works without it.
  3. Consider the big picture. Sure, it’s on trend and the colors are pretty, but does it really work for all the visual platforms you’ll be using to tell your brand story? Make sure the mood board will allow your brand to live online, in print and anywhere else you will run your biz.
  4. Are you proud of this design? Do you want to show your mom, you’re biz bestie or even your cat? AWESOME! You should love it and be excited to show it off to your future clients. It will be the direction for your beautiful business, after all.

 

If you look for these key items when critiquing the mood board for your brand’s direction, you should easily get the most out of the mood board process. Ready to get the mood board party started? Head this-a-way to try your hand at a DIY mood board, or holla at me for some badass branding.  :)

 

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