I haven’t shared a logo process in a while. This logo process is from Jane O. Coaching, who is a love and style coach with an amazing colorful, bright vibe. So of course, she wanted her branding to be feminine, colorful and fun to show off her coaching niches.
We ended up heading in the direction of #3, with some additional tweaks and customizations to make it fully unique to Jane. To see the full branding and web design that came from this logo process, head on over to janeocoaching.com.
And if you want to chat about your own logo or branding, holla at me!
This little behind the scenes of the logo process is from the branding project for Julia Kilkenny, who is a coach for creative entrepreneurs. She described her ideal brand to me as “the first blue sky day of Spring.” Amazing, right?! I took that and really ran with it and created these little nuggets for her.
We ended up going with #2 and brought in more of that gorgy color palette. You can see the final branding and the web design to match this logo process over at juliakilkenny.com.
And if you feel like chatting with me about your own logo and branding, I’d love for you to holla at me
Your brand’s logo has some serious power to help you attract your dream client. You just need to know how to use it. Your logo is one of the first things people see when they meet your biz, whether it’s online or on your business card. Make your logo work for you by attracting your dream clients … like a magnet!
So here’s the trick:
Take out a notebook and really think about who your ideal client is. Write down as much information about them as you can (gender, hobbies, where do they hang out online, what do they do on weekends, what’s their age, etc.). From there, try to understand EXACTLY what visually inspires them.
Next, pretend you’re them. I’d head to Pinterest for this part of the exercise. Create a pinboard and GO TO TOWN. Pin everything you think they would like. Get that visual inspiration all in one place. And VOILA! What you now have is a great resource of visuals that you can use to apply to your logo. Look for common colors, patterns, styles and apply it all to your branding design. And that, my friends, is how to make your logo attract your dream clients like a magnet.
Want to see these tips in action? Here’s an example or twoof a client magnet.
You may have seen these little guys floating around on Pinterest and not known exactly what they are or what their purpose is. Brand Style Boards, or brand boards as some people call them, are a useful tool that designers often give clients at the end of a branding project. They sort of become your branding “one stop shop”.
Every designer does their Brand Style Boards a little bit differently, but as a rule there are a few things that should be included.
This is the main logo that will be used on important touch points like the website, business cards, etc
Submark / Watermark
This is a variation of the logo and usually much simpler. Often an icon, it can be used as an avatar on social media or as a stamp on images for bloggers and photographers
I always make sure to include not only the color swatches, but the various color values. This helps a client match their color palette from anything like a printed business card to their website
The fonts are really important to the brand and are NOT an afterthought, so it’s important to make sure to include them on the Brand Style Board to ensure that the fonts match up on all future branded collateral.
In the example above I also include design elements that can be used as icons or graphics on the website. Sometimes a branding package will include patterns or buttons / graphics for the client’s website, which are also helpful to include on the Brand Style Board. I also always include the mood board that I created for the internal branding process. I think it helps tie everything together and give the client a good idea for the types of imagery they should look for when creating other items for the brand (ie: website, media kit, etc).
Ultimately, the Brand Style Board should contain the core of your brand. At a glance, it should be everything you need as a reference for you and anyone you hire down the line. It should guide every visual choice you make for your business. To see more examples, head this-a-way or to chat with me about your brand head that-a-way!